Yes, gift cards add to your sales revenue without immediately reducing inventory. But they have several additional marketing uses as well.
- Reward them to favored customers
- Mail them to attract new customers
- Enclose with seasonal mailings
- Issue for credits and returns
- Donate them for charitable events
- Use whenever a gesture of goodwill is needed
A glossy, attractively designed plastic gift card is an irresistible lure to bring customers into your store. Once inside, their delight in your gorgeous merchandise will be enhanced by the boost in their purchasing power which your gift card confers. When placing your order please note the significant reduction in the cost of each card as the quantity of your order increases.
Your order of gift cards will come with countertop tent cards, with our compliments, at no extra charge. We also offer stunning carriers designed to frame your gift cards in the most attractive manner.
Reward and Referral Cards
There are two valuable marketing components to the EDGE Rewards Program. Here’s how it works:
First, when you give a card to the customer, the bar code gets scanned into their account. After that, whenever the customer makes an eligible purchase they will earn bonus points.
When the customer reaches a certain number of points within a set period of time, he or she gets their bonus - either a gift card, a discount off their next purchase, a check to their favorite charity, or whatever you wish to offer. You decide on what sales are eligible for bonus points.
Secondly, there is the referral component. You give the customer additional reward cards to be given to friends. These additional cards are scanned into the customer's account. Let's say that your customer then gives a card to her friend Joan. When Joan comes in with the card and makes a purchase, the bar code gets scanned again. So now the bar code which was already scanned into your customer’s account has also been added to Joan’s account.
Your customer receives bonus points for bringing Joan into your store. Joan has become enrolled into your rewards program and is receiving her own bonus points. It’s a Win/Win/Win - for your customer, for Joan, and for YOU!
Our two pop-out card plastic mailers, which can be handed out or mailed to your customer base, are ideal for optimizing your EDGE rewards card program. We also sell rewards cards as a single card, in a three pop-out card version, as well as in other variations. We'll be glad to send you actual samples.